BMW Focus on Joy

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MESO Digital Interiors GmbH
Oschatz / Wolf / Wollin
Gutleutstra├če 96
60329 Frankfurt am Main
++49 69 2 40 00 30
  • Project: BMW Focus on Joy
  • Date: April 2009 - September 2009
  • Client: BMW AG
  • Contractor: MKT AG, Expolab
  • Location: IAA, Frankfurt

Originally developed for the BMW show in Hall 11 at the IAA in Frankfurt, MESO developed software and graphics for 10 electronic telescopes. At one of the ten rotating telescopes, positioned around the BMW show, the visitor can see the real image of the automobiles around him and an additional virtual layer giving further information about the specifics of the car. Since their initial set up in Frankfurt, the Infoscopes have been used at various locations in Lisboa, Geneva, Moskow, Peking and Paris.

For the Motorshow 2010 in Paris MESO upgraded the telescopes now showing the surrounding cars in 3D Modus.

The MESO Team:
Sebastian Oschatz, Max Wolf, Ingolf Heinsch, Jochen Leinberger, Philipp Steinweber, Jannis Kreft, Andreas Brendle.

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