Mini Yours - Style is all over

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MESO Digital Interiors GmbH
Oschatz / Wolf / Wollin
Gutleutstra├če 96
60329 Frankfurt am Main
++49 69 2 40 00 30
  • Project: Mini Yours - Style is all over
  • Date: January 2011 - March 2011
  • Client: BMW Group AG
  • Contractor: MKT AG
  • Partner: Hielscher Lungershausen Design GmbH
  • Location: Geneva, Shanghai
  • Tasks: Software Programming and realization of an interactive exhibit

On behalf of MKT AG MESO Digital Interiors realized the interactive counter “Style is all over” after the concept of our partner Hielscher Lungershausen Design GmbH to introduce MINI┬┤s latest style features to its fans at Autmobilsalon Geneva 2011.
In a drawer under the counter several model cars were placed ready to be touched by the visitors. Both, model cars and hands, were tracked by a camera and projected on the counters surface. Each model car was related to a different style feature, e.g. interior material and exterior style. By touching the different model cars under the counter the visitors were introduced to the various style features of MINI that were layered on the projection of model car and visitors hand on the counters surface.

The MESO Team: Jannis Kreft, Nils Buhlert, Sebastian Oschatz, Markus Wolf

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